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PR Tools for Climate Activists: How to Achieve Campaign Goals through Major Media Coverage

April 9, 2026 @ 5:00 pm - 6:30 pm

Virtual

Organizer

ZDS Communications

About Event

Climate activist and organizer Zan Dubin, a former Los Angeles Times staff reporter, will break down the media strategies she used to achieve recent climate victories involving Disneyland and the Dodgers. Zan will deliver concrete, actionable tools and tips to help attendees achieve success.

Through media outreach, Zan got Disneyland to pledge to electrify its polluting gas-powered Autopia ride, obtaining headlines globally. Zan brought unprecedented U.S. media attention to sportswashing by organizing the first national protest against sportswashing in U.S. history.

Guest Speaker: Award-winning journalist and media strategist Tracy Wholf, former senior coordinating producer, climate coverage, CBS News.

Who should attend: Climate activists and anyone who wants to enhance their strategic organizing skills, generally, and learn from-the-trenches media tools to boost campaign or client success.

Location

Virtual

Virtual events will be held virtually, allowing participants to join from anywhere. Please refer to your specific event registration information for further instructions on attending virtual events.

Organizer

ZDS Communications

Organizer

ZDS Communications

Zan Dubin is a communications expert, climate organizer, and activist who has won recent victories involving Disneyland and the Los Angeles Dodgers. She is the founder of ZDS Communications, a social impact agency providing strategy, media outreach, and marketing for change makers. Dubin launched the agency after a decade as a Los Angeles Times staff writer. Specializing in climate action and sustainability, Dubin has helped to propel corporate and nonprofit clients to local and national prominence and consistently garners media coverage for clients and causes in premier global outlets.

Events listed on the LA Climate Week calendar are submitted by community organizers and do not represent the views or endorsements of LA Climate Week.