Plastic pollution has become background noise: on sidewalks, in rivers, on beaches, and increasingly in our food chain. Cleanup is still treated as “extra” — occasional, voluntary, heroic. #DeclutterThePlanet flips that logic into something simple, social, and repeatable: micro action, micro rewarded.
Join our online session during LA Climate Week 2026 to explore how we turn everyday cleanup into a habit loop that scales — city by city, community by community.
We’ll introduce plasticompACT! — a gamified mobile concept that makes picking up plastic feel as effortless as a daily step goal. The idea is intentionally small: one handful at a time. Collectors pick up plastic, take a quick photo, drop it responsibly, take a second photo — and earn 1 “plastico” per handful. Plasticos can be redeemed for real perks and discounts from local “rewarder” businesses, donated to community impact, or converted into micro-income models where relevant.
Why it matters: incentives drive habits — and habits drive culture. When the reward is immediate and the action is tiny, people repeat it. When enough people repeat it, streets and shorelines change. And when cities can activate this without building new infrastructure, adoption becomes fast, lightweight, and scalable.
This isn’t another panel about what’s wrong. It’s a working blueprint for how we make cleanup normal — not exceptional.
Come for a fresh, practical approach. Leave with a model you can pilot, partner on, or bring to your neighborhood.
A handful becomes a movement. Let’s declutter the planet — together.
